


WE INVEST
WE ADVISE
WE MONETIZE
WHAT WE DO
We are consultants and investors who specialize in marketplace strategy and monetization.
We help private equity firms assess potential acquisitions and manage portfolio assets.
We also work direct with PropTech, classified and marketplace operators around the world.

SERVICE
STRATEGY
We offer practical guidance to drive revenue, content, clients and value.
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We've worked in frontier, emerging and advanced markets; and have assisted both market leaders and challenger brands at different stages of their evolution.
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PRODUCT
We can help assess your product market-fit, competitiveness, ranking algorithm logic, pricing, packaging, dashboards & roadmap.
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We've played a leading role in the conceptualization, launch & integration of products that have reshoped & won markets.
SALES & OPERATIONS
We can help examine and align sales processes, systems, client life cycle and territory management strategies, KPI metrics, and cross-departmental efficiencies to improve client acquisition, spend, retention, and margin.
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PROJECTS
SCOPE: Commercial Deep Dive
MARKET: UK (main), Italy, France (onsite & remote)
SECTOR: Classic Car Online Classifieds & Auction Marketplace
SCOPE: Take Private
MARKET: Confidential. (remote)
SECTOR: Real Estate Online Classifieds
VALUE: US$1B est.
SCOPE: Commercial Deep Dive (onsite & remote)
MARKET: Switzerland (main), France, Spain, Italy.
SECTOR: PropTech, SaaS, AVM, Portal, Tech Enabled RE Broker
PROJECT: Booksy
SCOPE: Portfolio Co. Commercial Review (remote)
MARKET: Poland, US, Spain, Brazil.
SECTOR: Beauty & Health. B2B App & Vendor Marketplace.
SCOPE: Commercial Deep Dive (onsite & remote)
MARKET: UAE, Dubai (HQ)
SECTOR: Online Real Estate Classifieds & SaaS
PROJECT: Confidential
SCOPE: Commercial Pre- Due Diligence
MARKET: Confidential
SECTOR: Classifieds; Real Estate, Auto & General.
VALUE: $2B USD+
PROJECT: TBA Auctions (remote)
SCOPE: Commercial Due Diligence
MARKET: North Western Europe. Amsterdam (HQ)
SECTOR: B2B Online Auction Marketplace
RESULT: Successful acquisition & co-investment.
PROJECT: Adevinta Australia (GumTree AutoTrader, CarsGuide)
SCOPE: Commercial Due Diligence
MARKET: Australia (remote).
SECTOR: Auto & General Classifieds.
VALUE: <$200M AUD
PROJECT: Confidential
SCOPE: Commercial Pre-Due Diligence
MARKET: Europe (remote)
SECTOR: Real Estate Classifieds & Vert. integration.
VALUE: Unknown EUR500M+
PROJECT: Confidential
SCOPE: Commercial Due Diligence
MARKET: North Central Europe (remote)
SECTOR: Real Estate, Auto Classifieds & Vertical Integration
VALUE: EUR200-300M
SCOPE: Commercial Deep Dive
MARKET: Istanbul, Türkiye (onsite & remote)
SECTOR: Online Real Estate Classifieds

THE ADVISOR
Lukman was born in Beirut but grew up in Sydney. He holds a BA from the University of Sydney & spent his early career in sales & marketing within property & finance.
Lukman joined the REA Group (ASX: REA) in 2005 before moving to Dubai in 2008 to set up a digital marketing agency.
Lukman began working with Property Finder in 2010 as a consultant before joining FT as Commercial Director. He became Group CCO in 2014. During his 9yr tenure he oversaw 35x revenue growth & was a key driver in the company's evolution from a 15 person scrappy startup to the regions dominant PropTech & real estate classifieds publisher valued at US$500M.. Property Finder has continued to scale & Lukman remains a shareholder & advisor.
Lukman founded BAQHUS in 2019 & now operates between Sydney, Dubai & Europe, advising & investing in growth stage, scale-up & mature marketplace businesses.

*Access a broad network of tech talent, advisors & investors.
*Reduced rates for longer engagements with pre-agreed deliverables.
*Excellent references available upon request.
*Talk to us.
Free first consultation.

CONTACT
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